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La Universidad Autónoma de Nuevo León is an institution of higher education that was officially born in 1933, considered the third public university in Mexico and with the largest educational offer in the northeast of the country.


Its main coverage is in Nuevo León and the surrounding states. It has seven university campuses that make up a total of 26 faculties. The history of its identity dates back to the years of 1948 and its last modification had been made in 2004.

In 2020 Hidalgo & Asociados carried out in collaboration with the internal image team of the UANL the restyling of the identity and the development of the Identity Manual of the same.


One of the most ambitious and challenging projects faced due to its scope and reproduction requirements.

UANL Project Leader:

Communication and Image


ANSPAC was born in 1974 in Monterrey, it is a Civil Association that offers companies, government institutions and the community in general, personal improvement courses taught by previously trained volunteers.

They have a presence in 66 national headquarters and 14 international headquarters.

In 2008 we coincided with this great institution to carry out a redesign of its identity and its communication program on the eve of its 35th anniversary.

We make your Identity Manual and we have collaborated closely in the development of your communication and strategy area over the years, we have designed countless pieces of communication and work for this beautiful association.

Since then we have the honor of being your image consultants.


Project leader:

Blanca Melo de Sotomayor


Hi Solutions was born in 2001 as a company that focuses on safety in the workplace of companies, large andsmall.


They provide advice, consulting and safety training for the prevention of accidents and help companies comply with theregulations established and required by the main world organizations.

In 2021 Hidalgo & Asociados carried out its Brand redesign and EHS Hi Solutions was born in this way.


We make your website and manage your social networks.

It has a presence in the USA and Mexico.


EHS project leader:

Hector J. Hi Arizpe


Ablime is a young brand that was born just in 2020 from the hand of a Mexican businesswoman with vision and more than 7 years of experience in the jewelry industry.

Hidalgo & Asociados developed the naming, brand registration, visual brand developmentand identity manual.

It is a jewelry brand specialized in pearls, it was selected by Amazon in 2021 to promote and develop it internationally.


It is currently sold at Costco and Sanborns.

Ablime project leader:

Mayte González Peláez


Casas Javer was born in 1973 and is the largest housing developer in Mexico in terms of units sold through the INFONAVIT credit system and is specialized in the construction and commercialization of low-income housing, middle-income housing and residential housing.


They have a presence in Nuevo León, Jalisco, Aguascalientes, Tamaulipas, Querétaro, the State of Mexico and Quintana Roo.

In 2015 Hidalgo & Asociados made its Identity Manual and a small facelift to its identity, correcting problems of proportions and technical aspects for an easy and correct visual reproduction of its Brand in all its communication needs.


Project Leader Casas Javer:

Eunice Guerra


El Paisa de Tampico was born in 1998 in Monterrey, NL, it is a family gastronomic business with a lot of roots and with very loyal customers. Its dishes highly recognized in the Huasteca area (southern Tamaulipas and northern Veracruz) such as bocoles, migadas and la torta from the city of Tampico, la torta de la barda.

In 2020, it opened its second branch and is experiencing strong growth.

In 2018 we did its identity redesign and we collaborate closely with its commercial strategy, its founder plays an important role in the attention and treatment of its customers, always with his warmth and smile for receiving his guests and seeing them return, of this In this way, the image of Don Marcelo becomes a symbol of identity to be perpetuated in the history of his Brand.


Project Leader El Paisa de Tampico:

Hector Azua Zurricanday


In 2001, the oldest groups of Coca-Cola bottlers in Mexico, Procor, Arma, and Argos created the new company that will be called Embotelladoras Arca, which becomes the second largest bottling consortium in the country, only after Femsa.

Arca is based in Monterrey and serves the northern part of Mexico in the states of Tamaulipas, Nuevo León, Coahuila, Chihuahua, Sonora, Sinaloa, San Luis Potosí, Zacatecas, Baja California and Baja California Sur as well as Ecuador and North of Argentina.

Hidalgo & Asociados ask us to carry out their Identity Manual and its implementation.


In 2011 Embotelladoras Arca and Grupo Continental joined together and created Arca Continental, becoming the second largest bottler in Latin America.

Project Leader Embotelladoras Arca:

Rolando Cervantes Rodriguez


In 1998 Telinor changed its name to Axtel, in order to avoid confusion with Telnor, a Telmex subsidiary in Baja California.


Axtel is a Mexican telecommunications company owned by businessman Tomás Milmo Santos. Its name Axtel was derived from an internal development of the company and it means "access to telecommunications" and the symbol was created by the Landor company.

Hidalgo & Asociados develops the Identity Manual of the company and its Operational Manuals (Uniforms Manual, Stationery Manual, Signage Manual and Vehicle Manual) key pieces for the purchasing areas of any company and correctly operate the image of the company .


Axtel Project Leader:

Ruben Deschamps Ebergenyi


From 2005 to 2010 we collaborated with this company in its Management, Administration and Brand Development processes.


We redesign your Brand and standardize your commercial and institutional communication.


The bases were laid to create the business model franchise, with a firm strategy in the positioning of the Brand and the differentiation in its products.

We were their Marketing department and built their relationship with key suppliers.


El Pollo Yon was born in 2001, it is a family business with more than 40 years in the production and marketing of chicken products.


El Pollo Yon Project Leader:

Javier Yesaki Duéñez


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